Module 19: How to Evaluate Product Potential

Title suggestion:
👉 “How to Choose the Right Agro Products for Export”

🎯 Module Objective

By the end of this video, learners will:

1. Understand what makes a product suitable for export
2. Learn when NOT to export a product due to risks or low margins
3. Choose products based on their location, capacity, and market opportunities
4. Create a “Product Opportunity Sheet” to track potential exports

Video Structure & Script

1️⃣ Hook (0:00 – 0:45)

“You’ve researched international markets and trade volumes, but how do you know which product to sell?
Choosing the wrong product can lead to low profits or wasted effort.
In this video, we’ll learn how to evaluate product potential so you pick the right opportunities.”

• Animated trader looking at multiple product icons, unsure which to pick

2️⃣ What Makes a Product Good for Export (0:45 – 2:00)

“A good export product usually has:

• High demand internationally — buyers need it consistently
• Long shelf life or good storage — easy to ship
• Price stability — avoids huge fluctuations that hurt profit
• Manageable logistics — packaging, transport, and handling are feasible

Example: Cardamom, turmeric, and dry chilies often meet these criteria for India.”

• List 3 products that meet these criteria in your region

• Animated checklist: Demand ✅ Shelf Life ✅ Price Stability ✅ Logistics ✅

3️⃣ When Not to Export (2:00 – 3:00)

“Avoid exporting products when:

• Low profit margin — costs outweigh gains
• High logistics risk — perishable, fragile, or heavy items
• Oversupply in target market — too much competition
• Regulatory challenges — restrictions, certifications, or compliance hurdles

Recognizing these risks saves time and money.”

• Note one product in your region that is risky to export and why

• Red warning icons next to risky product examples

4️⃣ Choosing Products Based on Location & Capacity (3:00 – 3:45)

“Even a great product can fail if it doesn’t match your capacity:

• Are you near production centers?
• Can you handle packaging and transport?
• Do you have access to buyers or communities?

Always align product choice with your location, skills, and logistics capability.”

• Map your capacity and choose products that suit it

• Map animation showing warehouse location → farm → export hub → buyer

5️⃣ Call to Action / Task (3:45 – 4:15)

• Create a “Product Opportunity Sheet” with columns:
  • Product Name
  • Export Potential (High/Medium/Low)
  • Key Markets
  • Challenges / Risks
• List 3 products and fill in the sheet

• Animated spreadsheet filling in columns with examples

🧭 Module 19 Recap

🎨 Visual / Engagement Suggestions

• Animated checklist for product criteria
• Red warning icons for risky products
• Map showing product flow from local region → export
• Spreadsheet animation for “Product Opportunity Sheet”

💡 Teaching Style Reminder

• Keep explanations visual, practical, and story-driven
• Include one actionable task per video so learners immediately apply knowledge
• Focus on evaluating real opportunities, minimizing risk, and aligning products with capacity