Module 10: How to Work Out an Inquiry

Title suggestion:
👉 “How to Respond to Buyer Inquiries & Prepare Quotations for Agro Products”

🎯 Module Objective

By the end of this video, learners will:

1. Recognize what a buyer inquiry looks like (domestic and international)
2. Know what information to collect and verify before replying
3. Learn how to calculate costs realistically and prepare professional quotations
4. Practice responding to inquiries professionally
5. Understand how to account for transport, GST, and reasonable profit

Video Structure & Script

1️⃣ Hook (0:00 – 0:45)

“You receive an inquiry for 100 kg of turmeric from a new buyer. How do you reply professionally without losing money?
In this video, I’ll show you exactly how to collect the right information, calculate cost and profit realistically, and prepare a quotation that inspires confidence.”

• Animated email/message popping up on screen with a question mark

2️⃣ What an Inquiry Looks Like (0:45 – 2:00)

“Domestic inquiries often include product name, quantity, delivery location, and price expectation.
International inquiries usually include more details: Incoterms, shipping port, payment terms, quality specifications, certification requirements, and delivery timeline.
Collecting all this information helps you calculate cost accurately and respond professionally.”

Action:

• Highlight these key items to collect for every inquiry:
  • Product name
  • Quantity
  • Delivery location
  • Quality specification sheet
  • Certification required
  • Time period / delivery timeline
  • Payment terms
  • Incoterms

• Split-screen showing domestic inquiry vs international inquiry with key points highlighted

3️⃣ What to Check Before Replying (2:00 – 3:15)

“Before replying, verify:

• Can you supply the requested quantity?
• Does the product meet the quality specification?
• Are the certifications available or obtainable?
• Is the delivery timeline feasible?
• Are payment and Incoterms safe and clear?”

Action:

• Create a verification checklist for one sample inquiry

• Animated checklist highlighting each verification point

4️⃣ How to Calculate Cost & Prepare a Quotation (3:15 – 5:30)

“Step 1: Calculate your total cost — product cost, packaging, transport, GST, and any other taxes.
Step 2: Add your profit margin based on effort, quantity, and deal size — don’t be greedy. For example:

• For a 100 kg deal, if the product cost is ₹100/kg, a reasonable margin might be ₹5–10/kg depending on effort.
  Step 3: Include terms clearly — quantity, price, delivery timeline, payment method, Incoterms
  Step 4: Format professionally — Excel or Word sheet works fine

Example: For 100 kg turmeric:

• Product cost: ₹100/kg
• Transport + packaging: ₹10/kg
• GST extra
• Profit: ₹5/kg
  Quoted price: ₹115/kg + GST + transport

This ensures a fair profit without overpricing, and your quotation is transparent.”

Action:

• Prepare one sample quotation using a simple Excel template

• Animated quotation showing fields: Product, Quantity, Unit Price, Total, Delivery, Payment Terms, Incoterm

5️⃣ Example: Responding to a Buyer Inquiry (5:30 – 7:00)

“Here’s how to reply to a turmeric inquiry professionally:

• Start with a polite greeting
• Confirm quantity and quality specifications
• Quote your price clearly, including a note that transport and GST are extra
• Mention delivery timeline, Incoterms, and payment terms
• End with a polite note inviting questions or clarifications”

Action:

• Draft a response email or message for one inquiry using your prepared quotation

• Split-screen showing inquiry on left and professional response on right

6️⃣ Call to Action / Task (7:00 – 8:00)

• Take one real or sample inquiry
• Collect all necessary information: product name, quantity, delivery location, quality, certification, time period, payment, and Incoterms
• Prepare a quotation including realistic profit, transport, and GST
• Draft a professional response to the buyer

• Checklist animation ticking off: Verify ✅ Quotation ✅ Response ✅

🧭 Module 10 Recap

🎨 Visual / Engagement Suggestions

• Email/message animation for inquiry
• Checklist for verification points
• Animated Excel quotation template
• Split-screen for inquiry vs professional response
• Highlight transport + GST separate columns in quotation

💡 Teaching Style Reminder

• Keep explanations simple, practical, and story-driven
• Include one actionable step per video for immediate application
• Emphasize clarity, professionalism, realistic profit, and transparency in quotations
• Show learners how to consider transport, GST, and Incoterms without overcomplicating