Module 17: Understanding the Global Agro Market
Title suggestion:
👉 “How Global Agro Prices Work & Why They Fluctuate”
🎯 Module Objective
By the end of this video, learners will:
- Understand how global agro commodity pricing works
- Learn factors that influence prices, including climate, demand, logistics, and currency
- See how one country’s harvest affects another country’s import prices
- Learn about commodity cycles
- Compare prices for one product between India and an importing country
Video Structure & Script
1️⃣ Hook (0:00 – 0:45)
“Why does turmeric cost ₹140/kg in India but $3/kg in Dubai?
Prices change daily, and global factors play a big role.
In this video, we’ll explore how the global agro market works, so you can trade smarter and make better decisions.”
- Split-screen showing turmeric in India vs Dubai with price tags
2️⃣ How Global Pricing Works (0:45 – 2:00)
“Global commodity prices are determined by supply, demand, and trade flows.
- When supply exceeds demand, prices drop
- When demand exceeds supply, prices rise
Exporters and importers watch these trends closely to decide when and how much to trade.”
- Pick one product and note its current price in India and the top importing country
- Animated scale showing supply vs demand affecting prices
3️⃣ Factors Influencing Prices (2:00 – 3:00)
“Key factors that influence agro prices:
- Climate: Bad weather reduces harvest → prices rise
- Demand: Festivals, seasonal trends, or market demand spikes
- Logistics: Transport delays, port congestion, and costs
- Currency fluctuations: Exchange rates impact import/export costs
Example: A poor turmeric harvest in India raises prices in importing countries.”
- Note two factors that might impact the product you selected
- Animated weather icons, trucks, ships, and currency symbols influencing price charts
4️⃣ How One Country’s Harvest Affects Another’s Import Price (3:00 – 3:45)
“If India produces less turmeric due to rain shortage, Dubai importers will face higher prices.
Conversely, a bumper crop in India can lower import costs globally.
Understanding this link helps you anticipate market movements and plan trade.”
- Track a recent harvest report and see how it affected export prices
- Map animation showing India → Dubai price movement based on harvest size
5️⃣ Understanding Commodity Cycles (3:45 – 4:30)
“Agro commodities follow cycles:
- Planting → Harvest → Export → Price Adjustment → Next Planting
Experienced traders study these cycles to plan when to buy and sell, maximizing profit while reducing risk.”
- Draw a simple commodity cycle for your chosen product
- Circular timeline showing planting → harvest → export → price change → next planting
6️⃣ Call to Action / Task (4:30 – 5:00)
- Compare the current price of one agro product in India vs a top importing country
- Note the factors affecting the price difference (climate, logistics, demand, currency)
- Draw a commodity cycle to visualize trends for future trades
- Animated table comparing Indian vs importing country prices with arrows indicating influencing factors
🧭 Module 17 Recap
| Section | Duration | Purpose |
|---|---|---|
| Hook | 0:00–0:45 | Show importance of understanding global prices |
| How Global Pricing Works | 0:45–2:00 | Explain supply-demand-based price formation |
| Factors Influencing Prices | 2:00–3:00 | Highlight climate, demand, logistics, and currency |
| Harvest Impact on Import Prices | 3:00–3:45 | Show how one country’s production affects another |
| Commodity Cycles | 3:45–4:30 | Teach recurring market patterns |
| Call to Action | 4:30–5:00 | Learners compare prices and visualize commodity cycle |
🎨 Visual / Engagement Suggestions
- Price comparison charts (India vs importing country)
- Animated globe with product flows
- Icons for climate, logistics, demand, currency
- Circular timeline for commodity cycles
💡 Teaching Style Reminder
- Keep explanations visual, simple, and story-driven
- Include one actionable task per video so learners immediately apply knowledge
- Focus on practical insights for anticipating market trends