Module 18: How to Research International Markets
Title suggestion:
👉 “How to Find Export Opportunities: Researching International Agro Markets”
🎯 Module Objective
By the end of this video, learners will:
- Know the main sources for international market data
- Learn how to interpret trade data to spot trends
- Understand import/export volumes and top trading partners
- Practice finding top importing countries for a chosen agro product
Video Structure & Script
1️⃣ Hook (0:00 – 0:45)
“How do you know where to sell turmeric, cardamom, or any agro product?
Without research, you’re guessing — which can cost time and money.
In this video, I’ll show you how to research international markets and spot real export opportunities.”
- Animated trader looking at multiple country flags, thinking “Where should I sell?”
2️⃣ Sources of International Market Data (0:45 – 2:00)
“You can find trade data from official and trusted sources:
- APEDA — Export data for Indian agro products
- ITC Trade Map — Global import/export statistics
- FAO — Agricultural production & trade info
- Customs & DGFT portals — country-specific trade stats
These platforms provide data on volumes, values, trends, and top trading partners.”
- Visit one of these sites and explore the interface
- Screen recording or animation of website icons popping up
3️⃣ How to Interpret Trade Data (2:00 – 3:00)
“Trade data can be overwhelming, but here’s what to focus on:
- Volume vs Value: How much is traded and at what price
- Top importers: Countries that buy the most of your product
- Trends: Are imports increasing or decreasing over time?
- Seasonal spikes: Certain months may have higher demand
This information helps you choose which markets to target first.”
- Pick one product and note top 3 importing countries and their import volumes
- Animated table showing columns: Country | Volume | Value | Trend arrow
4️⃣ Understanding Import/Export Volumes & Partners (3:00 – 3:45)
“Top trading partners indicate where the demand is highest.
Example: India exports turmeric mainly to UAE, USA, and Germany.
Knowing this helps you focus research, verify buyers, and plan logistics efficiently.”
- Record top 3 importing countries and check if India’s supply meets their demand
- Animated map highlighting the top importing countries with arrows from India
5️⃣ Call to Action / Task (3:45 – 4:15)
- Visit a trade data site (APEDA, ITC Trade Map, FAO, etc.)
- Identify top 3 importing countries for your chosen agro product
- Note volume, value, and any observable trends
- Animated checklist ticking off: Visit site ✅ Pick product ✅ Note top importers ✅
🧭 Module 18 Recap
| Section | Duration | Purpose |
|---|---|---|
| Hook | 0:00–0:45 | Show relevance of market research |
| Sources of Data | 0:45–2:00 | Introduce trusted trade data platforms |
| Interpreting Data | 2:00–3:00 | Learn to read volume, value, trends |
| Import/Export Volumes & Partners | 3:00–3:45 | Focus on top trading partners |
| Call to Action | 3:45–4:15 | Learners research top 3 importers and trends |
🎨 Visual / Engagement Suggestions
- Map showing India → importing countries
- Animated table of trade data with trends arrows
- Website icons for APEDA, ITC Trade Map, FAO
- Checklist animation for research task
💡 Teaching Style Reminder
- Keep explanations visual, simple, and story-driven
- Include one practical task per video so learners immediately apply knowledge
- Focus on real data and actionable insights to identify potential export markets