Module 4: Market Understanding & Product Knowledge
Title suggestion:
👉 “How to Research Agro Products & Understand the Market”
🎯 Module Objective
By the end of this video, learners will:
- Know how to research agro products effectively
- Understand where to find market prices and trends
- Learn how to decide which product is profitable to trade
- Understand product seasonality, quality grades, and shelf life
Video Structure & Script
1️⃣ Hook (0:00 – 0:45)
“Imagine you have 50 kg of cardamom and want to sell it for a good profit.
But how do you know if there’s demand, the right price, or if the product will even sell?
In this video, I’ll show you how to research agro products and understand the market — step by step, so even a beginner can start trading confidently.”
- Animated trader looking at piles of cardamom with question marks and a price tag
2️⃣ Researching Agro Products (0:45 – 2:00)
“Step one: research products. Start with products you know or see demand for.
Use online platforms like OBAOL, IndiaMART, TradeIndia, and local marketplaces to see which products are selling.
Check quantity, quality, and price trends. Also, talk to local farmers or traders — nothing beats first-hand knowledge.”
- Pick 3–5 products they are interested in trading
- Write down current prices and availability
- Split-screen of online platforms showing product listings
3️⃣ Where to Find Market Prices & Trends (2:00 – 3:30)
“Knowing the right price is key. You don’t want to underprice or overprice.
Domestic prices: Check local mandis, online marketplaces, and trade associations.
International prices: Check exporter portals, APEDA, Trade Map, and global indexes.And very soon, OBAOL Supreme will make this even easier — you’ll be able to see live, verified market prices for any agro product, no matter which region you’re in.
That means no more guessing, no more fake prices — just transparent, real-time market price which you can purchase directly.Track prices over a week or month to see trends. Prices change with season, demand, and product quality.”
- Note domestic and international prices for one product over a week
- Once OBAOL Supreme launches, compare your research with its live price data
- Animated market screen showing OBAOL Supreme’s live price ticker updating in real time
- Split view: “Domestic Market” 🏠 vs “Global Market” 🌍 with animated price graphs
- Highlight: “Live Prices Powered by OBAOL Supreme” ✨
4️⃣ How to Decide Which Product to Trade (3:30 – 4:30)
“Not every product is worth trading. Ask yourself:
- Is there demand?
- Can I source it at a good cost?
- Is shipping and storage feasible?
- Does it have a good profit margin?
Start small. Test one or two products before scaling up. This reduces risk and helps you learn the market faster.”
- Select one product they want to focus on and check its demand, cost, and potential profit
- Checklist animation with the 4 questions appearing one by one
5️⃣ Product Seasonality, Quality Grades & Shelf Life (4:30 – 5:45)
“Different products have different seasons, quality levels, and shelf life.
For example:
- Cardamom: peak harvest season affects price; quality grades A, B, or C affect profit
- Turmeric: shelf life matters for shipping internationally; packaging is crucial
Knowing seasonality helps you buy at the right time and sell at maximum profit. Quality grading ensures buyers trust your product. And understanding shelf life prevents losses during storage or shipment.”
- Create a simple product sheet: Product name, peak season, grades, shelf life, current price
- Table showing “Product | Season | Grades | Shelf Life | Price” with sample entries
6️⃣ Call to Action / Task (5:45 – 6:15)
- Pick one product to research thoroughly
- Note: prices (domestic & export), season, quality grades, shelf life
- Optional: share findings with a peer or community to validate
- Animated checklist ticking off tasks for learners
🧭 Module 4 Recap
| Section | Duration | Purpose |
|---|---|---|
| Hook | 0:00–0:45 | Show why market knowledge is critical |
| Researching Products | 0:45–2:00 | Teach how to pick products |
| Finding Prices & Trends | 2:00–3:30 | Show domestic & international pricing sources |
| Deciding What to Trade | 3:30–4:30 | Help learners select profitable products |
| Seasonality & Quality | 4:30–5:45 | Teach grades, shelf life, and seasonal impact |
| Call to Action | 5:45–6:15 | Learners research one product fully |
🎨 Visual / Engagement Suggestions
- Animated product piles with question marks (Hook)
- Split-screen of online platforms (Research)
- Tables for prices, season, grades, and shelf life
- Checklist for actionable steps at the end
💡 Teaching Style Reminder
- Keep explanations simple, visual, and story-driven
- Include one practical action per video so learners immediately apply knowledge
- Reinforce that market knowledge reduces risk and maximizes profit