🎬 MODULE 3: UNDERSTANDING TRADE — DOMESTIC & INTERNATIONAL

Title suggestion:
👉 “How Agro Trade Really Works: Domestic vs International Explained”

🎯 Module Objective

By the end of this module, the viewer should:

1. Understand the difference between domestic and international trade.
2. Know the main players in a trade chain (farmer → trader → buyer → consumer/exporter).
3. See how a product moves from farm to market, both locally and globally.
4. Begin thinking about which trade path they might take.
5. Take one practical action to analyze a product’s trade flow.

🎥 STRUCTURE & FLOW OF THE VIDEO

1️⃣ Hook (0:00 – 0:45)

🎯 Goal: Grab attention with a simple real-world example.

“Imagine a farmer in Kerala has 100 kg of turmeric.
How does it reach a shop in Delhi? Or even a buyer in Dubai?
That journey — from farm to consumer — is what agro trade is all about, and it’s simpler than you think.”

• Show animated arrows from farm → warehouse → local market → exporter → international buyer

2️⃣ What is Trade? (0:45 – 1:45)

🎯 Goal: Simplify the concept using everyday language.

“Trade is just the exchange of products for money.
In agro trade, it’s buying and selling crops, spices, fruits, and other agricultural products.
You can trade inside your country (domestic) or outside (international).”

• Ask the viewer: “Think of the last fruit or spice you bought — that’s part of trade too!”

3️⃣ Domestic Trade Explained (1:45 – 3:00)

🎯 Goal: Explain local trade clearly.

Key points:

• Farmers sell to local traders or mandis
• Traders may supply retailers, wholesalers, or processing companies
• Pricing depends on supply, demand, quality, and local transport
• Example: Turmeric from Erode → Chennai → retail stores in other cities

• Map of India showing major domestic trade routes
• Use icons for farmer, trader, warehouse, retailer

• Ask viewers to pick one product from their region and trace how it reaches nearby cities

4️⃣ International Trade Explained (3:00 – 4:30)

🎯 Goal: Introduce exports in a beginner-friendly way.

Key points:

• Some products have more demand abroad (spices, pulses, coffee, herbs)
• Export flow: Farmer → Trader → Exporter → Shipping → Importer → Foreign Buyer → Consumer
• Factors affecting international trade: quality, certifications, logistics, payment methods
• Example: Cardamom from India → Middle East or Europe

• Animated line map showing Indian port → Dubai → European warehouse

• Ask learners to research one product they like and find a country that imports it from India

5️⃣ Domestic vs International — Comparison (4:30 – 5:30)

🎯 Goal: Help learners see the pros and cons.

• Ask viewers to think: “Which path suits my product and capacity?”

6️⃣ Who’s Involved in the Trade Chain (5:30 – 6:30)

🎯 Goal: Identify key players and roles.

• Farmer / Producer
• Trader / Aggregator
• Exporter / Importer
• Wholesaler / Retailer
• Buyer / Consumer

• Learners draw a simple flow chart for one product they like, showing the players from farm to consumer

7️⃣ Why This Understanding Matters (6:30 – 7:15)

🎯 Goal: Show practical relevance.

• Knowing trade flow helps in deciding:
  • Which products to start with
  • Which markets to target first
  • How to calculate costs and profit
• Makes the learner think like a trader, not just a learner

“Even if you start small in domestic trade, understanding international trade will help you plan bigger moves later.”

8️⃣ Call to Action / Task (7:15 – 7:45)

• Learners create a mini trade map for one product:
  • Indicate if it’s mostly domestic or exported
  • Identify each participant in the chain

• Use a worksheet or template you provide to make it easier

🧭 Module 3 Recap

🎨 Visual / Engagement Suggestions

• Maps showing trade flow (local & global)
• Icons for each player in the trade chain
• Highlight text for key terms: Domestic, Export, Trader, Buyer
• Optional short animation showing “Farmer → Trader → Export → Import → Consumer”

💡 Key Teaching Style Reminder

• Keep explanations simple, visual, and story-driven
• Include one clear action per video
• Encourage learners to draw, research, or note, so the video is interactive, not passive